|  Search engines are evolving all the time making making search engine optimization an continuous process instead of an over-night solution. Each evolution brings with it new challenges to overcome. Not only that, but every other site out there wants to have the number one position.
During our design or redesign processes we develop sites that will work well with the search engines. This helps promote the site and move it up the search listings which is the ultimate goal. Our search engine optimization specialists work hard for our clients.
 Search Engine Optimization Techniques for Web Sites:
One of the most helpful elements in search engine optimization is developing the site to be usable and accessible. Content is the King. Usability does two things first it helps with accessibility. Second it helps with search engine placement.
By following this simple rule, "usable web sites promote commerce", we start by making the pages accessible to both users and the search Robots. This provides many points that get missed so often by the less astute optimizers and designers.
It has been argued by many Search engine optimizers (SEO"s) that Ranking is not dependant on just one factor but instead many techniques that all need to be amalgamated to produce Web pages that consistently dominate search engine results pages.
Some of these include Keyword Analysis, Content Management, Link Analysis and Structure, as well as many others such as Search Engine Submission, Link Popularity Building, Keyword Analysis, Search Engine Friendliness Analysis, and Search Engine Content.
Why is SEO Important for your Web Site:
It is a known fact that search engines are most common starting point for Internet users in their quest for gathering information on various subjects as well buying and researching products online. In consideration of the latter points what can be concluded is that importance of having dominant search engine placement is needed for businesses wanting to achieve success on line. Search engines such as Google and directories such as Yahoo account for almost 90% of Internet visitors generated daily.
Almost 60 percent of ecommerce transactions originate from search engines such as google, yahoo.
In addition, high placements are required under various keywords due to the fact that more than 80% of Internet users do not search beyond the first few pages of search engine results.
So no placement in first few pages of search Engines = the loss of valuable customers; worse still, it will allow your competitors to gain the edge that you can achieve. Achieving a dominant search engine position through Search Engine Optimization is the key to directing more customers to your site.
Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. SEO not only considers how the search algorithms work but also what people are searching for and how these searches relate to your products and services.
The way we structure campaigns means the quickest “wins” come at the beginning of the search engine optimisation campaign, and what follows is tailor-made for your specific requirements. Projects follow our six stage approach:Stage one – SEO Campaign Set Up and Management
* Understanding your requirements
* Benchmarking period to measure and value your campaign
* Agreed milestones, timelines, objectives and goals
Stage Two – KeyWord Analysis and Mapping
* KeyWord Research
* KeyWord Mapping
* Content modification
* XML Sitemap Submission
Stage Three – Competitor Analysis
* See where you feature in relation to your competitors
* Enables you to know what targeted terms you can use to compete successfully
* Google Analytics setup
* Google Maps Real Estate MLS Optimization
* MLS Optimization for Local Search Stage Four – Technical Site Audit
* Included in the audit are a wide range of factors including: Internal inking, navigation, URLs, meta tags, image and alt tags and site maps.
Stage Five – Link Building
* 2 Market Reports by SEO Professionals
* 2 Blog Posts and 10 Comments
* 2 Professional Real Estate Articles
* 1 Social Media Profile (Zillow, Trulia, Realtor.com, LinkedIn, Facebook, Twitter, Squidoo, etc) with 100 friend invites
* At Least 25 Quality Links
Stage Six – Maintenance and Reporting
* Continual improvement and augmentation (This has separate monthly based cost)
* Ongoing link building
* Reporting on key metrics and competitors
* All reports are available from google analytics like: hits, unique visitors, keywords searched, type of visits direct or from linked sites, directories or from search engines. (SEO stage1-6 will be completed within 20 days, the results can be expected from 15-45 days after completion of stage 6 )
Please Contact us to discuss your SEO requirement. |